October 16, 2025
The Myth of "Ready": Just Ship It.
This post explores the common trap of endless preparation, encouraging readers to overcome perfectionism and fear by taking action and 'shipping' their work, however imperfect.
The Myth of "Ready": Just Ship It.
We're all busy. Planning, optimizing, learning. But are we *doing*? The endless preparation, the "almost ready" trap—it's a comfortable delusion. We tell ourselves we're being diligent, but often, we're just delaying. What if "getting things done" isn't about more lists, but less waiting?
Meet the "Lizard Brain" – that primal voice whispering "not yet," "what if it fails?". It thrives on comfort, on staying safe. It loves perfectionism because, let's be honest, perfection never ships. Your fear isn't a stop sign; it's a compass pointing directly toward the work that matters. The resistance you feel? It’s a sign you’re onto something important.
The only way out is through: ship the work. Your job isn't to perfect; it's to deliver. Consistency beats authenticity every time. Godin himself asserts that what people want from artists is not authenticity, but consistency. Just doing the next thing, then the next. The practice of doing makes the work, and makes the worker. You become a runner by running. "We become what we do," he says.
Stop waiting for permission. No one's picking you but you. Embrace the discomfort. The real learning happens when the work is out there, imperfect and exposed. Make change. Not for everyone, but for the few who desperately need what you have. That's enough.
The world doesn't need your perfect plan; it needs your messy action. What's the smallest thing you can ship today? Do that. Repeat. Go make a ruckus.