Useful content
I have come across two types of content writers who write to bring traffic
- Writes content to somehow bring traffic
- Writes content that is useful, contains original ideas
The approach of the first one is look what is trending, write some text blog, stuff the content with keywords (mostly non-related) and just keep publishing. It is like a "mass produced product", now powered with ChatGPT.
The approach is second one is different though. Writer ponders, comes across ideas, makes observations of the world, writes the original thoughts and then goes to SEO tools to see if some relevant keywords can be added and some good internal / external linking can be done. This is like "handmade product", valuable and could attract right people.
The first writer certainly gets tons of visitors to the website. Serving non-relevant visitors has an associated cost to any business (unless the company is running ads). However, the second person brings good leads to the business.
In the AI era, second writer always wins. Wisely choose your content strategy.
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